Forging Corporate Relationships Through Flowers
We've spent six years discovering that effective business gifting isn't about flawless arrangements—it's about mastering the subtle art of professional relationships and the timing that matters most.
How We Solved the Corporate Gifting Puzzle
In 2019, we heard the same complaint from corporate clients: "Lovely flowers, but they show up after the meeting." That made us realize we weren't just placing blooms—we were shaping moments that can influence professional relationships.
The Timing Revolution We Fell Into
Our breakthrough emerged when a worried client in 2024 faced an investor meeting moved up three hours, needing deliveries aligned. Rather than call it impossible, our team crafted what we now call "flex-timing"—arrangements designed to look perfect whether they arrive at 9 AM or 2 PM.
"Now we design arrangements with several 'peak moments' across the day, so your flowers never seem idle."
Our Problem-Solving Process
We developed this approach after watching too many well-intentioned gifts create awkward moments instead of meaningful connections.
The Context Discovery Phase
We learned this the hard way when a client's congratulatory arrangement arrived during a difficult restructuring announcement. Now we ask the questions that florists usually don't: What's happening in your business right now? What's the mood you're working with?
Recent example: A client wanted to celebrate a partnership, but mentioned their partner company was dealing with family tragedy. We shifted from bright celebration to thoughtful support—same partnership acknowledgment, completely different emotional approach.
The Practical Reality Check
Beautiful arrangements that nobody can maintain become embarrassing within days. We figured out how to design for actual office environments—air conditioning, varying light, busy receptionists who might forget to add water.
Our "office-hardy" selections include flowers that gracefully dry rather than wilt dramatically, and arrangements that look intentional even when they're not perfectly maintained after a busy week.
The Follow-Through Innovation
We discovered that the real impact happens after delivery. A client mentioned that visitors were asking about their flowers weeks later, still looking fresh. That's when we realized we weren't just delivering gifts—we were creating ongoing conversation starters.
Now we include subtle care cards that help the recipient keep arrangements looking professional longer, plus seasonal refresh options for clients who want to maintain that polished impression year-round.
The Team Shaping the Workflow
We're not traditional florists, and that's probably why our approach works. Our backgrounds in business consulting and hospitality management taught us to see gifting as relationship strategy, not just decoration.
Avery Collins
Lead Design Curator
Avery began in hospitality management, consistently noticing how flowers shape guest experiences in luxury settings. Avery now applies that same focus on environmental psychology to corporate spaces, explaining how floral choices influence business conversations and first impressions.
Jordan Lee
Client Relations Director
Originating in management consulting, they discovered that successful partnerships hinge on thoughtful gestures that many companies overlook. Jordan specializes in timing, cultural nuances, and the subtle craft of building business relationships through meaningful gifts.
